Indian Journal for Research in Law and Management

The Indian Journal for Research in Law and Management

Advancing Law and Management

ISSN No. : 2583-9896

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The Indian Journal for Research in Law and Management

ISSN No. : 2583-9896

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PERSONALITY RIGHTS : RESERVED FOR CELEBRITIES IN THE AGE OF AI?

Authors
CHANCHAL BHATI
Law Centre I, University of Delhi
Published September 8, 2026
Volume Volume III
Issue Issue 11
DOI https://doi.org/10.5281/zenodo.22665127
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CHANCHAL BHATI (2026). PERSONALITY RIGHTS : RESERVED FOR CELEBRITIES IN THE AGE OF AI?. The Indian Journal for Research in Law and Management, Volume III(Issue 11). Retrieved from https://ijrlm.com/journal/personality-rights-reserved-for-celebrities-in-the-age-of-ai/

Abstract

Imagine this as an upcoming content creator. You wake up, open Instagram and find yourself in a video you clearly do not remember shooting. The image, voice, likeness and all other attributes of your persona are indistinguishable. What do you do? With the boom of deepfakes and Artificial Intelligence (AI), any form of digital media can be synthesized using a increasingly accessible AI tools. While high courts have granted interim injunction and protected the personality rights of many celebrities against false endorsements and unauthorized use of their AI deepfakes, the conundrum arises with respect to rights of ordinary citizens. Protections are available under constitution and data privacy laws but they remain to be inadequate. This blog explores the dimensions of protection of personality rights under the Indian law while addressing the gap therein.

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The Indian Journal for Research in Law and Management
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The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the IJRLM or its members. The designations employed in this publication and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the IJRLM.

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