Indian Journal for Research in Law and Management
Advancing Law and Management
ISSN No. : 2583-9896
ISSN No. : 2583-9896
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The rapid evolution of digital marketing has driven the rise of virtual influencers AI-generated, computer-generated imagery (CGI) personalities that simulate human behaviours, styles, and interactions. In India, brands increasingly leverage these synthetic personas to engage consumers, presenting unique advantages in cost-efficiency and creative control. However, this shift complicates the regulatory landscape, as AI-generated personalities challenge […]
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Social media creators have evolved from entertainers into powerful marketing agents by leveraging parasocial relationships to build immense trust. In India’s booming digital market, influencers act as relatable peers, significantly shaping consumer purchase intentions. This shift has birthed an influencer-driven culture where authenticity is a primary currency. Consequently, the rapid professionalization of this space necessitates […]
Abstract
The rapid evolution of digital marketing has driven the rise of virtual influencers AI-generated, computer-generated imagery (CGI) personalities that simulate human behaviours, styles, and interactions. In India, brands increasingly leverage these synthetic personas to engage consumers, presenting unique advantages in cost-efficiency and creative control. However, this shift complicates the regulatory landscape, as AI-generated personalities challenge […]
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The landscape of work in India is undergoing a seismic shift, driven by the explosive emergence of the gig economy. Driven by cheap internet and a booming tech ecosystem, a hyper-connected consumer base has fuelled an unprecedented demand for on-demand services. This economic evolution has triggered a massive workforce migration, marking a definitive shift from […]
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The digital era has revolutionized communication, transforming passive internet users into active creators and democratizing global public discourse through social media. However, this rapid expansion prompted severe legislative overreach via Section 66A of the Information Technology Act, 2000. Intended to curb online harassment, the provision criminalized sending “offensive” messages. Due to its vague and overbroad […]
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Imagine opening Instagram and spotting sponsored or non-sponsored reels of the influencer always recommending something which you actually need. It is the magic algorithm at work, but the serious issue is that the things recommended, or in actual terms marketed by them, are even genuine or just misleading? Since the current economy is the economy […]
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The use of Artificial Intelligence in companies is being discussed a lot. Many people are wondering if AI can help make decisions in the boardroom. AI can look at lots of information find patterns predict risks and help directors plan strategies. This raises a question: can AI be a company director? This paper looks at […]
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This article covers the increasing significance of data privacy and cyber security in today’s business landscape and discusses the legal considerations that come into play when businesses collect, process, store and protect personal data. It asserts that data is not just operational information anymore but a valuable asset for business and at the same time […]