FROM TRADE WARS TO GLOBAL BRANDS: WHAT REALLY SHAPES GLOBAL BRANDS?

In a landscape shaped by geopolitical tension and digital disruption, global brands must navigate cultural complexity to succeed. Examining India's 1.4 billion-person market reveals that brand resilience depends on localisation and cultural authenticity rather than operational efficiency alone. Through multinational case studies from telecommunications to e-commerce, the analysis demonstrates that emotional connections and genuine community engagement are the true drivers of competitive advantage in fragmented, multipolar markets.