INFLUENCER MARKETING AND CORPORATE LIABILITY: WHO IS RESPONSIBLE FOR MISLEADING CONSUMERS?

Imagine opening Instagram and spotting sponsored or non-sponsored reels of the influencer always recommending something which you actually need. It is the magic algorithm at work, but the serious issue is that the things recommended, or in actual terms marketed by them, are even genuine or just misleading? Since the current economy is the economy which is based on the attraction economy, unlike the old times. We see something on social media, and the next moment, we're spending our money to buy it, just by believing the influencer we trust. But who is liable if they are lying or are being paid to lie, the doubt remains the same.