Indian Journal for Research in Law and Management
Advancing Law and Management
ISSN No. : 2583-9896
ISSN No. : 2583-9896
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Abstract
The IRAC analysis of Virsa Singh v. State of Punjab examines a landmark judgment that clarified the distinction between culpable homicide and murder under Section 300 of the Indian Penal Code. The main issue was whether the fatal spear injury caused by the accused amounted to murder under Section 300, clause thirdly or merely culpable […]
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The rapid evolution of digital marketing has driven the rise of virtual influencers AI-generated, computer-generated imagery (CGI) personalities that simulate human behaviours, styles, and interactions. In India, brands increasingly leverage these synthetic personas to engage consumers, presenting unique advantages in cost-efficiency and creative control. However, this shift complicates the regulatory landscape, as AI-generated personalities challenge […]
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Social media creators have evolved from entertainers into powerful marketing agents by leveraging parasocial relationships to build immense trust. In India’s booming digital market, influencers act as relatable peers, significantly shaping consumer purchase intentions. This shift has birthed an influencer-driven culture where authenticity is a primary currency. Consequently, the rapid professionalization of this space necessitates […]
Abstract
The rapid evolution of digital marketing has driven the rise of virtual influencers AI-generated, computer-generated imagery (CGI) personalities that simulate human behaviours, styles, and interactions. In India, brands increasingly leverage these synthetic personas to engage consumers, presenting unique advantages in cost-efficiency and creative control. However, this shift complicates the regulatory landscape, as AI-generated personalities challenge […]
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The landscape of work in India is undergoing a seismic shift, driven by the explosive emergence of the gig economy. Driven by cheap internet and a booming tech ecosystem, a hyper-connected consumer base has fuelled an unprecedented demand for on-demand services. This economic evolution has triggered a massive workforce migration, marking a definitive shift from […]
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The digital era has revolutionized communication, transforming passive internet users into active creators and democratizing global public discourse through social media. However, this rapid expansion prompted severe legislative overreach via Section 66A of the Information Technology Act, 2000. Intended to curb online harassment, the provision criminalized sending “offensive” messages. Due to its vague and overbroad […]