Pranjala Raj & Apeksha Rawat
Dr. Ram Manohar Lohia National Law University; Dr. Ram Manohar Lohia National Law University
Abstract
The fashion industry thrives on creativity, constant reinvention, and cultural expression. At the same time, it has always struggled with the problem of imitation. In recent years, the rise of fast fashion, digital platforms, artificial intelligence, and global e-commerce has dramatically intensified the circulation of fashion knockoffs. Designs unveiled on international runways are now replicated […]