Aishwarya S Patekar & Dr. Sucheta Kanchi
Bharati Vidyapeeth Deemed to be University, Institute of management and Entrepreneurship Development, Pune; Bharati Vidyapeeth Deemed to be University, Institute of management and Entrepreneurship Development, Pune
Abstract
The rapid growth of YouTube as a digital platform has transformed content creation into a viable career option for millions worldwide. However, monetization on YouTube remains complex, uncertain, and highly competitive. This paper reviews existing literature on the monetization challenges faced by YouTubers, focusing on issues such as algorithm dependency, income instability, demonetization policies, brand […]