Harsimran Kaur
Rajiv Gandhi National University of Law, Punjab
Abstract
“Influence carries more than popularity—it carries responsibility. In the digital marketplace, trust is a currency that must never be traded for deception.” This blog examines the emerging legal responsibility of social-media influencers who promote fake, counterfeit, unsafe, or misleading products to consumers. Influencer marketing has become an important form of digital advertising, but the trust […]